Inspired by the initials “A” and “M” of the Altamontra name and the top view of a diamond, we developed a new icon that symbolises refinement, precision, and excellence. This geometric form, defined by sharp angles and balanced lines, conveys a subtle elegance aligned with the world of luxury, classic, and sports cars the brand represents.

The new visual identity stands out for its formal simplicity and geometric rigour—qualities that reinforce trust and prestige, essential values in the high-end automotive segment. The result is a brand that clearly reflects Altamontra’s positioning: a benchmark showroom where luxury takes shape and every vehicle tells a story of exclusivity.