Branding . Web

Natação TV

Natação TV is a multimedia project of the Portuguese Swimming Federation that aims to make available photographs and videos of the championships of the various disciplines and to transmit national and international events.

The concept of the brand was based on the diving moment and the Portuguese flag. The created logo features the colors of the flag and the blue of the pool, illustrating the movement and the shape of the water when being "expelled" from the pool at the diving moment.